Plastic waste is a major threat to all land and sea creatures and more companies worldwide are finally starting to realize how big of an issue plastic has become. If current trends continue, there will be more plastic in the ocean than fish.
Now, 250 big companies have pledged to rid of plastic waste by 2025 including Coca Cola, H&M and L’Oreal. This jump to 250 is extremely significant as just a over half a year ago, only 40 companies had pledge to get rid of plastic waste.
The charge to end plastic pollution is led by The Ellen MacArthur Foundation, who’s goal is it to improve environmental standards, particularly reducing plastic waste.
The Ellen MacArthur Foundation, which is behind the campaign, said if current trends continue, there could be more plastic than fish in the seas by 2050.
According to the Ellen MacArthur Foundation, signatories to the pledge – which include big firms like Burberry and Mars, as well as governments and NGOs – have made commitments to:
- Eliminate “problematic or unnecessary” plastic packaging and move from single-use to reusable packaging by 2025
- Ensure all plastic packaging can be “easily and safely” recycled or composted
- Increase the amounts of plastics reused or recycled into new packaging or products.
The overall goal for most companies is to move towards a circular approach where products are only being created with recycled content and companies eliminate single-use plastic.
Signatories have agreed to publish annual data on their progress, with targets become “increasingly ambitious” over the coming years.